Bill Gross is a lifelong entrepreneur and proponent of solar power. While still in college, Mr. Gross founded Solar Devices, a firm that sold plans and kits for solar energy products. As the CEO of the technology incubator Idealab, Mr. Gross has founded several extremely successful companies, including Overture (acquired by Yahoo!), CarsDirect, and Picasa (acquired by Google). Idealab recently moved into the renewable energy market with Energy Innovations, a sister company to eSolar that focuses on the retail rooftop solar market. Mr. Gross sits on the Board of Directors of the California Institute of Technology, where he obtained his BS in Mechanical Engineering.